Plant Roots and Mark(et) Your Territory

Advertising, in a simple definition, can be seen as staking your territory. With so many companies selling similar products, it is hard to find that niche that sets you apart from the competition. You can be one of a hundred and the biggest question you as an advertiser has to ask is--what makes me so special?

If you're not already addicted to the scintillation that is Mad Men, the show tells the story of New York advertising execs. The show takes place in the 1960's inside a full service and esteemed agency selling products and making them as big as they can. Don Draper (Jon Hamm), the cut-throat, no nonsense ad man himself, shines light to his clients on how they can be the best among their competition.

Those looking to be on top, should listen to Don's words of wisdom as he pitches to a cosmetic company. His message resonates through many areas of marketing.

"Every woman wants choices. In the end, she doesn't want to be just one of a hundred in a box. She's unique, and she makes the choices, and she's chosen him. She wants to tell the world 'he's mine'. He belongs to me, not you. She marks her man with her lips."

The same can be said for your own promotional needs. Your business, organization, products, events, and campaigns should be set apart and claimed with conviction. It is more than marketing, it is marking your place in your respective market to the best you can be. Tell yourself THE TOP OF THE PYRAMID BELONGS TO ME, NOT THEM! 


The next best question is, how?



A full service agency gives you the ins and outs of everything you need. Marketing planning, advertising campaigns, public relations efforts, event logistics, social media blasts, promotional creation and amazing execution. Mix together, (bake at 350 for twenty minutes until golden brown) and any company can find themselves on top. It all starts with the right agency to help you get the job done.