CALLING ALL BUSINESS WOMEN!!

Ladies,

Our team is doing a BlogSpot giveaway!! We want to give you admission for one to the Ladies Who Launch four week Intense Incubator event. The event is intended for entrepreneurial women looking to launch or expand their business who want to speak to and hear from like-minded business savvy females.

THE CHALLENGE

1) These events are intended for business-minded females. Please abide (gentlemen, your challenge is to find your best lady counterpart).

2) Write a haiku poem (3 lines--5 syllables on the first line, 7 on the second line, 5 on the third line) about your business and/or business ideas. The more creative the better. You have until Monday November 14th at 11:59 PM (Eastern Standard Time, no loop holes SORRY!) to come up with your best haiku. The winner will be notified via E-Mail and will be announced on our blog Tuesday November 15th by noon. We look forward to your entries!!

Haiku Example:
We are Red Poppy
Stand out above the others
Bring it on ladies


Good Luck!! 

The Dragonfly Effect: Working Together to Make the World a Better Place

Thanks to the invention of social media, you don't have to be a large corporation with a huge advertising budget to spread messages to the masses anymore. Those looking to make a difference in their communities near and far can use the Internet to make their voices heard. With platforms such as Facebook, Twitter, LinkedIn, YouTube, Photo  and Blog sites, we have the keys to bringing serious change to the world.

Jennifer Aaker, Andy Smith and Carlye Adler have written The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. In it, they describe how social media works much like a dragonfly. The insect travels with speed and direction only when all four of its wings work in harmony. The same goes for driving a message. Focus and G.E.T. your ideas heard:

FOCUS: Identify a single concrete and measurable goal.

What is it you need to do? How fast do you need it done? Social Media thrives on the world's Six Degrees of Separation. If your message is compelling enough, the people you send your idea to, will send it those whom they know as well. Your proposal could spread like wild fire!

GRAB ATTENTION: Make someone look. Cut through the abundance of social media with something personal and visual.

It's one thing to SAY social change is needed, but LOOKING into the face of those who need the change the most, impacts your audience on a greater level. Visual images evoke a relatable quality in people and pull at their heart strings. When the issue is closer to home, people are more likely to react. Anyone can blog, tweet or E-mail. Make what you have to say worth a more in-depth look.

ENGAGE: Empower the audience to want to do something themselves. 
Bring your focus to life. Let the audience see and/or hear a first-hand account of someone who needs their help the most. Have your main focus tell their story either via blog or perhaps even YouTube. Make them seem Three-Dimensional.

TAKE ACTION: Enable and empower others to take action. Help others further the cause and change beyond themselves.

The "call-to-action" is the most important part of your process. If you are asking for donations, make that information easy to find and understand. If applicable, include any online links (i.e. a PayPal button). Seek others to spread the message on and make it clear--tell them to do so. Make your audience member a team player too.

Taking these steps can drive your advertising and public relations efforts to a larger scale. Your results will sky rocket and change the lives of others forever.

For those looking to learn more,  The Dragonfly Effect is an excellent resource tool for your next social change campaign. 

Plant Roots and Mark(et) Your Territory

Advertising, in a simple definition, can be seen as staking your territory. With so many companies selling similar products, it is hard to find that niche that sets you apart from the competition. You can be one of a hundred and the biggest question you as an advertiser has to ask is--what makes me so special?

If you're not already addicted to the scintillation that is Mad Men, the show tells the story of New York advertising execs. The show takes place in the 1960's inside a full service and esteemed agency selling products and making them as big as they can. Don Draper (Jon Hamm), the cut-throat, no nonsense ad man himself, shines light to his clients on how they can be the best among their competition.

Those looking to be on top, should listen to Don's words of wisdom as he pitches to a cosmetic company. His message resonates through many areas of marketing.

"Every woman wants choices. In the end, she doesn't want to be just one of a hundred in a box. She's unique, and she makes the choices, and she's chosen him. She wants to tell the world 'he's mine'. He belongs to me, not you. She marks her man with her lips."

The same can be said for your own promotional needs. Your business, organization, products, events, and campaigns should be set apart and claimed with conviction. It is more than marketing, it is marking your place in your respective market to the best you can be. Tell yourself THE TOP OF THE PYRAMID BELONGS TO ME, NOT THEM! 


The next best question is, how?



A full service agency gives you the ins and outs of everything you need. Marketing planning, advertising campaigns, public relations efforts, event logistics, social media blasts, promotional creation and amazing execution. Mix together, (bake at 350 for twenty minutes until golden brown) and any company can find themselves on top. It all starts with the right agency to help you get the job done.