Thursday, November 10, 2011

CALLING ALL BUSINESS WOMEN!!

Ladies,

Our team is doing a BlogSpot giveaway!! We want to give you admission for one to the Ladies Who Launch four week Intense Incubator event. The event is intended for entrepreneurial women looking to launch or expand their business who want to speak to and hear from like-minded business savvy females.

THE CHALLENGE

1) These events are intended for business-minded females. Please abide (gentlemen, your challenge is to find your best lady counterpart).

2) Write a haiku poem (3 lines--5 syllables on the first line, 7 on the second line, 5 on the third line) about your business and/or business ideas. The more creative the better. You have until Monday November 14th at 11:59 PM (Eastern Standard Time, no loop holes SORRY!) to come up with your best haiku. The winner will be notified via E-Mail and will be announced on our blog Tuesday November 15th by noon. We look forward to your entries!!

Haiku Example:
We are Red Poppy
Stand out above the others
Bring it on ladies


Good Luck!! 




The Dragonfly Effect: Working Together to Make the World a Better Place

Thanks to the invention of social media, you don't have to be a large corporation with a huge advertising budget to spread messages to the masses anymore. Those looking to make a difference in their communities near and far can use the Internet to make their voices heard. With platforms such as Facebook, Twitter, LinkedIn, YouTube, Photo  and Blog sites, we have the keys to bringing serious change to the world.

Jennifer Aaker, Andy Smith and Carlye Adler have written The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. In it, they describe how social media works much like a dragonfly. The insect travels with speed and direction only when all four of its wings work in harmony. The same goes for driving a message. Focus and G.E.T. your ideas heard:


FOCUS: Identify a single concrete and measurable goal.
What is it you need to do? How fast do you need it done? Social Media thrives on the world's Six Degrees of Separation. If your message is compelling enough, the people you send your idea to, will send it those whom they know as well. Your proposal could spread like wild fire!

GRAB ATTENTION: Make someone look. Cut through the abundance of social media with something personal and visual.
It's one thing to SAY social change is needed, but LOOKING into the face of those who need the change the most, impacts your audience on a greater level. Visual images evoke a relatable quality in people and pull at their heart strings. When the issue is closer to home, people are more likely to react. Anyone can blog, tweet or E-mail. Make what you have to say worth a more in-depth look.

ENGAGE: Empower the audience to want to do something themselves. 
Bring your focus to life. Let the audience see and/or hear a first-hand account of someone who needs their help the most. Have your main focus tell their story either via blog or perhaps even YouTube. Make them seem Three-Dimensional.

TAKE ACTION: Enable and empower others to take action. Help others further the cause and change beyond themselves.
The "call-to-action" is the most important part of your process. If you are asking for donations, make that information easy to find and understand. If applicable, include any online links (i.e. a PayPal button). Seek others to spread the message on and make it clear--tell them to do so. Make your audience member a team player too.

Taking these steps can drive your advertising and public relations efforts to a larger scale. Your results will sky rocket and change the lives of others forever.

For those looking to learn more,  The Dragonfly Effect is an excellent resource tool for your next social change campaign. 


Tuesday, November 8, 2011

Plant Roots and Mark(et) Your Territory

Advertising, in a simple definition, can be seen as staking your territory. With so many companies selling similar products, it is hard to find that niche that sets you apart from the competition. You can be one of a hundred and the biggest question you as an advertiser has to ask is--what makes me so special?

If you're not already addicted to the scintillation that is Mad Men, the show tells the story of New York advertising execs. The show takes place in the 1960's inside a full service and esteemed agency selling products and making them as big as they can. Don Draper (Jon Hamm), the cut-throat, no nonsense ad man himself, shines light to his clients on how they can be the best among their competition.


Those looking to be on top, should listen to Don's words of wisdom as he pitches to a cosmetic company. His message resonates through many areas of marketing.
"Every woman wants choices. In the end, she doesn't want to be just one of a hundred in a box. She's unique, and she makes the choices, and she's chosen him. She wants to tell the world 'he's mine'. He belongs to me, not you. She marks her man with her lips."

The same can be said for your own promotional needs. Your business, organization, products, events, and campaigns should be set apart and claimed with conviction. It is more than marketing, it is marking your place in your respective market to the best you can be. Tell yourself THE TOP OF THE PYRAMID BELONGS TO ME, NOT THEM! 


The next best question is, how?



A full service agency gives you the ins and outs of everything you need. Marketing planning, advertising campaigns, public relations efforts, event logistics, social media blasts, promotional creation and amazing execution. Mix together, (bake at 350 for twenty minutes until golden brown) and any company can find themselves on top. It all starts with the right agency to help you get the job done.





Sunday, September 11, 2011

9/11 From the Eyes of an 11 Year Old

This morning, I was startled awake by a simple yet eerie dream. The last thing I remember before being rattled conscious is the sound of a loud plane and a thunderous crash. With my heart racing and my body tense, I woke up and immediately remembered what today was. It was 5:11 A.M. A time a mere decade ago that was a simpler time. A time with around 3,500 more people still living in it. At least it would be for a few more hours.
I was born at the end of the 80’s. That’s not really saying much since I have very few memories before 1993. A world before VCRs, HIV/AIDS, and remembering what it was like before cell phones and the Internet simply does not exist to me. A simpler time and place becomes harder to remember with each passing day.
 Of course, for so many, it is hard to forget where they were on this day an entire decade ago. I was eleven years old sitting in Mr. Conway’s 7th grade social studies class. I had woken up that day excited because it was going to be my very first babysitting job that afternoon. Ten years, plenty more “firsts” under my belt, a high school diploma and a Bachelor’s degree later, I can still remember that morning. I sat in the back corner of the room by the door. I had an excellent view of the entire room, the chance to day dream out the window without anyone really noticing and an amazing escape route being so close to the exit. It was also prime classroom real estate to assess the reaction of twenty or so people whose lives were also about to be deeply affected.
We had just begun looking over a worksheet when our principal, Mr. Wailonis, came over the loud speaker to tell us a plane had crashed into a building in New York City and that any teacher that wanted to see the news was more than allowed to turn on the television. Mr. Conway turned to one of the few channels our classroom TVs actually had. A group of 11 year olds and a late-twenty-something teacher glued their eyes to the image of a sky scraper smoking from an aerial helicopter view. Samantha, the girl sitting next to me, turned to me and gave me a look. No one in that room fully understood what it was we were looking at, but her face told me “this can’t be good.”
The first plane had struck just before 8:50 and it had taken our principal only a few moments before addressing the school. But the bell was going to ring just before 9:00. My prime real-estate seat meant little to me that day when it came to leaving the class. I wasn’t eager to be the first one out the door. As we all filed out of the classroom, I remember looking back quickly at one more image of the television and the scariest image of all--Mr. Conway’s expression. The last thing I remember before walking out was the sheer terror and confusion written all over that man’s face. That’s when I think I realized that this was probably more than an accident.
Our principal had left it up to each teacher to decide if they wanted to show us the news. I went straight into math class, completely cut off from what was going on only a short hundred miles away. For the rest of the day, my teachers told us that this was not a big deal and there was still much we needed to cover curriculum-wise. There was still pre-algebra, and things like the dangerous effects of smoking on my health to learn.
 I remember sitting in health class when one of the secretary’s had called another 7th grade girl to the office. Her father had been in NYC that morning for business and thankfully, was OK. I had never before that day cared so much about what was on the news and I desperately wanted to figure out why there was panic in the air even though every adult in the building claimed there wasn’t.
I went home to find the news turned on, but I had a limited amount of time before I had to go to my babysitting job. I was covering for a girl down the street who normally watched these kids. September 11th was supposed to be her tryout day for the middle school soccer team.  All after school activities had been cancelled that day and she came over to the kids’ house to sit with me and show me around while we waited for them to get off the bus. Of course we stopped at the television and turned on the news. Two eleven year old girls listening to adult banter and watching live footage of a smoky metropolitan city attempted to make sense of the nonsensical.
She told me her parents had told her that it was more than likely a group of Middle Eastern people who had done this and that these people didn’t like us for being Americans. That made no sense to me. I was 11. I understood, to a degree, that a world outside my own existed but hatred for an entire country was unfathomable in my realm of reality. I almost didn’t want to believe her but I had been given no other explanation to counter her argument.
The kids came home and she ran to greet them at the end of the driveway. I was nervous as I wanted to make a good impression on these kids and I wanted them to like me. She however was far better at it since she knew them. It was a boy only 7 or 8 years old and his sister who couldn’t have been more than 5. They were in first and third grade and had no idea that the world was changing. She gingerly grasped the little girl’s shoulders and asked her if anyone at school had said anything about the news today. They both replied no but the little boy was acutely aware that it was a bizarre question to be asked. In what we thought were our wise-beyond-our-eleven-years, we attempted to explain to children not much younger than ourselves what had happened, or at least our interpretation of it. It wasn’t long until their mother had been sent home early from work and my very first babysitting job lasted no more than half an hour and I was never even alone with them.
Today, I think about what their interpretation of what that day must be to them. They were far too young to understand this was a major catastrophe. Before that day, the word “terrorism” hadn’t even existed to me. I knew not a world where many perils didn’t exist and I would never again know a world where the “Attacks on 9/11” didn’t play an integral role in my safety everywhere I went. But I had known, albeit for a short amount of time, that such a world existed. I could only begin to equate it with the attacks on Pearl Harbor. Born more than 40 years after it happened, I knew it as a major event, but not one that had direct impact on my own life.
Nine years later, I was spending my last fall semester in college in Washington, D.C. to study journalism. It was an amazing opportunity that opened my eyes to a career path I had never once thought of before. During our trip to the Newseum, many of us took a great fascination to the 9/11 exhibit. It wasn’t as big as it had been made out to seem but there was more than enough to make you feel something. A small room with a documentary was featuring how journalists attempted to figure out how to draw the line from making a story to being a human knowing there were lives to save. At least one newspaper from each state hung on the wall with the front page news of what had happened. And around a large piece of what was once the World Trade Center stood a group of kids I pegged to be about middle school age. I couldn’t help but bring myself to talk to them.
“This is an awesome place for a field trip,” I commented
The little girl that heard me, who had obviously been taught a little too well on the consequences of Stranger Danger, barely made eye contact with me when she said yes. I asked her what grade she was in and she replied “7th.”
“You guys are the same age I was when this all happened,” I said
“Oh,” was all I got in response.
I don’t really blame her. That day wasn’t real to her. She was a mere toddler. Like my days before the Internet, her pre-9/11 life was non-existent. She and her fellow classmates only know the World Trade Center towers to be a pile of rubble, the Pentagon to be a place that was attacked but rebuilt, that field in Pennsylvania to be another place where a plane struck down. None of it really happened to her it was all merely told to be so in her eyes. The idea that so many were alive and have no idea what happened that day is an amazingly crazy thought.
Throughout the last ten years, I’ve often wondered what this day is to all the people who are younger than me. I think of the poor children born on and after that day and the world they would never know otherwise. I think of the children who today are 7th graders and were merely a year or two old at the time. I sometimes look upon young children and when I realize they’re the same age today as those kids I babysat then, I almost feel bad for them; sometimes because they’ll never know quality programming like 90’s Nickelodeon, but more often because they live in a world where terrorism is a constant threat. They live in a world where most if not all of their lives, our country has been overseas attempting to fight back.
Each and every year I think about those moments in Mr. Conway’s class, I remember his face and the seemingly opposite looks I got from the other teachers attempting to give off the impression that nothing was wrong that day. But more often than not, I wonder what impression we are teaching to today’s youth that only know about what happened today ten years ago simply because we told them it happened, not because they were here to witness it.
Whatever happens in the future and however that day is played out in history books, it is a day that will never be forgotten. A day that not only changed America, but the entire world. September 11, 2001 was a day that made us more fearful of what may be to come, but more united in attempting to keep it at bay.
May God bless those who lost their lives or loved ones on this day, those who came to protect and serve our country because of it, those who sat at home in fear and horror, and especially to those who don’t know a world otherwise. May we never forget how this day changed everything for everyone and may we never forget to remind today’s youth about the impact of what happened.

Thursday, September 1, 2011

And They're Off...

There was a day when I was about 11 and had just started the 7th grade. I remember walking into the side entrance of my old elementary school and looking around. The walls were the same familiar walls and the same went for the bulletin boards and the floors and the classrooms. Everything was as I had left it only months earlier. It was one clear defining moment however, when I realized nothing in fact was really the same. I walked into the building this day while class was still in session. I looked into the gym and saw the kids running around. I heard the gym teacher blowing the whistle. I saw this class happening right before my eyes. Suddenly, my perspective on everything was different. I had spent six years of my life in that building. I went from a doe-eyed five year old with a Pocahontas backpack, to a preteen wannabe. Those walls had watched me grow up. I had learned so much and yet so little. I saw these kids in gym – ones I had never seen before and would probably never see again- and all at once I realized a harsh reality. This school went on without me. Life goes on without me. My elementary school didn’t need me, it never needed me. My sense of the familiar didn’t wholly belong to me. I was pushing forward whether I liked it or not. It was quite the eye-opening realization.
I wasn’t that upset to move on to high school. I wasn’t even that upset when I graduated either. While I had never in my wildest dreams believed my high school graduation would ever come, the years of teen angst and hormonal stupidity were behind me. The real chapter(s) of my life was about to begin.
I could write a story and-a-half about my freshman year of college. I was far too naïve to have the credit I thought I deserved. I attempted to dive head first into this grandiose life I just expected would fall in my lap. When it didn’t, I realized there was a chance it never would.  I can go into depth with that at another time, but to make a long story short, I took control of my own destiny and made a decision that would change my life forever.

I spent the next three years growing more than I had ever thought possible. If the immature little person I was 4 years ago could see all that was about to happen, she’d be dumbfounded. I finally learned to express myself. With the semester I spent away, it made for a grand total of only 5 semesters at the University of Hartford.  Five semesters of about fifteen weeks each. That’s seventy-five weeks. Five hundred and twenty five days. Lumped together, that’s just shy of a year and a half. In such a small amount of time, I found the courage, passion and education I had set out to find; all of which I could have only dreamed about. I was given so much to be prepared for the “real world”.  Today, I’m one step closer to whatever it is that even means and I am very thankful for that.
The day of my college graduation made me feel like that small child second-guessing her decision to ride a scary roller coaster. It’s like that moment where you’re strapped in and the car has started moving; you know you want desperately to get out, but it’s too late. Donning a cap and gown, I walked through the gymnasium doors. It all looked as I had seen it every day before and yet, it would never be the same again. Hartford doesn’t need me. It never needed me to begin with. I was the one that needed it. The whole time I was there was like the anticipation of waiting in line at a scary roller coaster. I knew my time would come and I was excited for it. The second I walked across that stage was like the moment gravity took over. Life was going on and there was no possibility of looking back. I was now at the will and power of the world.
I drove off campus as an undergrad for the very last time and One Republic’s Gonna Be A Good Life was playing on the radio. I knew from day one when I went to Hartford, that fate truly existed. I had felt like I belonged there. Hearing that song made me feel like fate was only beginning. I knew from then on things would never be the same, but I also knew they would turn out fine as well. I’m not sad to see it go. I will miss it definitely, but it has all moved on without me. No matter where I go, it will continue on without me, but I myself never could have continued on without it.